Question

An effective way to begin defining the purpose of a marketing plan, is to make a list of all the information needed to prepare the marketing plan

A. True
B. False

Answer 1

Answer:A. True

Explanation:There can't be marketing plan without available information at hand. Marketing plan is essential for new product that needs introduction to existing market.

Information about the market; about the competitors; targeted group of consumers e.t.c. marketing plan will be based on the information acquired on all these and more.