Question

​It's time for the Super​ Bowl, and the​ end-of-the-aisle displays at the supermarket feature​ chips, dips, and soft drinks. What type of sales promotion tool is​ this? A. Sponsorship B. Premium C. ​Point-of-purchase D. Allowance E. Sample

Answer 1

The answer is C. Point-of-purchase.

Step-by-step explanation:

This type of sales promotion tool is based on planning the location of a store or the products within it. This concept also applies to online stores, and the arrangement of the products on its home page, for example.

Some of the strategies to enhancing this tool are focusing on trends, as well as improving the asthetic of the products.