Answer: 
Option (c) $30.00 
Explanation: 
Let the original price be $x 
Given the rate of discount is 40% 
Selling (or sale) price of the book is = $18 
The original price is calculated by the formula, 
Selling Price = Original Price(1 – r%) 
Substituting the values in the above equation, 



Therefore, x = 30 
Hence, option (c)is correct