Question

When​ Coca-Cola saw the growth of the bottled water​ category, they launched​ DASANI, its brand of bottled water. Which brand development strategy did​ Coca-Cola use in launching​ DASANI?

a. New brand
b. Multibranding
c. Line extension
d. Licensing
e. Brand extension

Answer 1

Answer: (A) New brand

Step-by-step explanation:

The new brand development strategy is the process of strengthening the new brand services and also creating the new brand profession.

The first step of developing the the strategy is that the business objective should be clear and the plans of the business should be according to the potential of the customers.

Hence, the cocoa-cola company launching DASANI by using the new brand development strategy as it is one of the successful brand strategy executed in an organization.

Therefore, Option (A) is correct.