Question

When evaluating advertising​ results, what post testing technique can be used to measure​ consumer's beliefs or feelings about a product before and after exposure to the​ ad?A. estimonials.B. Attitudinal measures.C. Unaided recall.D. Fear appeals.E. Aided recall.

Answer 1

The correct answer is B that is Attitudinal measures.

Step-by-step explanation:

Attitudinal measures is the one which evaluates the importance of the consumer places on the specific attributes of the services or the products.

It is done through surveys and created to measure how consumer feels regarding something.

In order to evaluate the advertising results, the attitudinal measures technique could be used for measuring the feelings and the beliefs of a product after or before the advertisement.