Question

All-Star Collectibles focuses its marketing efforts on high-income buyers of unique collectible items. The firm realizes that the number of buyers in this segment of the collectible market is small. However, they are confident that this approach will be profitable since these buyers will pay premium prices for their unique products and superior customer service. All-Star's approach is an example of:

a.competitive benchmarking.
b.niche marketing.
c.relationship targeting.
d.target positioning.

Answer 1

b.niche marketing.

Step-by-step explanation:

Niche advertising is a marketing technique used to target a particular, specific market segment.

Niche market is very often generated by knowing what a consumer wants, and it can be achieved if the company knows whatever the consumer wants and then aims to provide an unique solution to the issue that other businesses have not provided.