answer: check explanation
Explanation:
Price searcher market are firms with some control over price, and some product differentiation.
Price searchers face a downward-sloping demand curve
The traditional view of price searcher market which holds that the market is inefficient is that;
(1). There are too few firms to reach an efficient level of competition, therefore,
excessive advertising is encouraged.
(2). Also, consumers are not allowed a sufficient amount of choice in which to express their individual preferences therefore, excessive advertising is encouraged