Question

Julia's is an upscale women's clothing store. Prices are based on customers' beliefs about the value of the clothing. The store focuses on a limited target market and provides excellent customer service. Julia's is using a ________________ pricing strategy.

a. target return
b. status quo
c. target profit
d. customer-oriented
e. maximizing profits

Answer 1

The answer is d. customer-oriented.

Step-by-step explanation:

As the name implies, this strategy is based on meeting the needs of specific customers. An example would be creating a product that has been on demand by the customers, or making necessary modifications to existing products.

Some ways to improve this strategy include surveys, interviews or group discussions.