Question

When considering brand​ extensions, there is a risk of​ _____, in which the contrast between the brand​ extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

Answer 1

lack of quality

Step-by-step explanation:

the contrast between the brand​ extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

This is a great risk for the brand. The consumer subjective image of this brand could be altered putting the product quality in doubt.