Question

Caroline and her friends are going out of state for a vacation. The journey will require her to fill her car with gas. Since she needs a lot of gas for the journey, she does not care much about where she buys it, as long as it is cheap. In this scenario, Caroline is a: Select one: a. market maven. b. high-effort decision maker. c. price perception consumer. d. deal-prone consumer. e. price purveyor.

Answer 1

C) price perception consumer

Step-by-step explanation:

Caroline as a price perception consumer is a consumer that will try follow a budget. Price perception consumers tend to have an estimated price range that they are willing to pay for products and services. Any product or service that is above that price range isn't accepted. I guess that if someone offers them a cheaper product they will happily agree to buy it.