Question

A student goes onto Amazon to purchase a biology textbook that was published by McGraw-Hill Higher Education and then sold to Amazon through a book wholesaler. In this marketing channel, Amazon would best be classified as a _____.

(A) supplier
(B) virtual retailer
(C) bricks and mortar retailer
(D) wholesaler
(E) manufacturer

Answer 1

Answer: Option B

Explanation: In simple words, a virtual retailer refers to the retailer that operates their business through some website and do not have any physical existence like shop or store for dealing with their customers.

This is a modern day style of business style in which the business operates through internet for connecting with a wide range of customers. They usually outsource other process such as shipping of orders etc.