Question

Fit & Flare is a fitness equipment manufacturer. It sells its equipment directly to the public through its own stores at a huge discount. From the given scenario, it can be concluded that Fit & Flare is a(n) _____.

Answer 1

Answer: outlet store

Explanation: In simple words, an outlet store or factory outlet refers to the retail store which is directly controlled by the manufacturing firm of the product. These stores are initiated by the companies for making control over the market areas in which the strongest customer base is present.

By opening such stores company can act more efficiently to the changing market demands and can offer huge discounts by cutting the middle man cost.