Question

CarMax dealers have adopted a "no-hassle, no-haggle" sales policy that eliminates the need for negotiating. Instead, all customers are offered the same price. Test drives, financing, trade-ins , and leasing are all offered to encourage customers to purchase a car. Which utility does CarMax best provide?

A. Product
B. Form
C. Convenience
D. Service
E. Possession.

Answer 1

Answer: Possession Utility.

Explanation:

Possession Utility is a form of utility that makes it easy for a buyer to test a product he/she wants to buy, customise the product to the buyers taste, and make owning that product relatively easier for the buyer.

This is done by sales company to encourage more purchase of a product, and also to fit the exact demand of a specific kind of product a buyer would like to have.