Question

Using the innovation matrix, the strategic decision to implement changes that use existing assets to provide added convenience to existing customers and potentially entice customers from other brands is considered:

Answer 1

The correct answer is: Core innovation

Step-by-step explanation:

According to core innovation the efforts that can be made to existing products could have the capacity to increase the existing market exponentially according adjacent innovation that involves the capacity to take advantage of something that the enterprise already develops in an excellent way in some new spaces.