Question

Four Seasons Hotels sell private residences in several of their properties and send direct mail to prospective residents asking them to request additional information on the telephone or through a website. In terms of direct marketing, this is known as:

Answer 1

Answer: lead generation

Explanation: In simple words, lead generation refers to the process of preparing a customer base in advance for a product. This involves marketing strategies involving spreading awareness. Thus strategy is sometimes used fro products that are not even launched yet.

In the given case, the hotel company is sending mails themselves to the potential customer for the purchase of their product.

Hence we can conclude that the given case depicts lead generation.