Question

A new variety of Doritos is initially introduced in Fort Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito-Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Doritos.

Answer 1

Roll-out approach

Step-by-step explanation:

Answer 2

Roll-out approach

Step-by-step explanation:

In the roll-out approach a company tries out a campaign or promotion in some part of a country and if successful, they replicate same in other areas, and then across the country. The new variety of Doritos was first rolled out in areas that they company felt they could measure the success of the brand, and then finally rolled out to the entire country.