Question

Imagine that you are the marketing manager of a hotel chain that wants to implement a customer reward and loyalty program. You research the firm Sabre Hospitality Solutions, which offers its services to global and boutique hotel chains to develop and execute these types of programs. Sabre Hospitality Solutions is a company that focuses on:

Answer 1

Answer: Customer relationship management

Explanation: In simple words, customer relationship management refers to the process under which an organisation tries to interact more with its customers for feedback etc.

Customer relationship management helps the company to secure a strong customer base and enjoy a competitive advantage. In the given case, the hotel chain is trying to attract customers by giving them awards for loyalty.

Hence the case depicts customer relationship management.