Question

Imagine that Johnson & Johnson is about to begin developing an ad campaign for a new product line of body washes. Before doing so, they make sure that the various elements for this ad campaign are in place in an organized, integrated, and sensible fashion before moving on. What is this process called?a. Pretestingb. Trackingc. Beta testingd. Posttesting

Answer 1

Answer:a.Pretesting

Step-by-step explanation:

It's a prediction of the level at which an advertisement will perform in market before running the advert in the market.

It's a done by putting in place or the resources needed and running through the flows.