Question

Target Market Selection Process:

Markets generally employ a five-step process for target market selection.
1. Identify the Appropriate Targeting Strategy:
_____ _____ _____:
Heterogeneous market.
Targeting a single market segment using one marketing mix.

Answer 1

The answer is Concentrated Marketing

Step-by-step explanation:

Concentrated Marketing is a strategy whereby a product is developed and marketed for a very well defined and specific segment of the consumer population.