Question

________ is an unpaid form of promotion. It can have positive and negative effects on the recipient. For example, when you log onto CNN and read that four auto assembly-line plants are closing, it is not good news for our economy. However, on the same site, if you read about a company’s water recycling effort targeted toward good stream management, you are usually impressed.

Answer 1

publicity

Step-by-step explanation:

Answer 2

Publicity

Step-by-step explanation:

Publicity is an unpaid form of promotion.

Yes it can have both positive or negative effects on the recipient, The exam[le quoted here cleary talks about both aspects of publicity. How it affected negatively on one case (assembly-line plant) and how it affected positively on the other case( water recycling).