Question

NovoTech Inc. is a manufacturer of PCs, and most of its revenue is generated by selling PCs to consumers. However, the company is struggling to extend the brand into other lucrative product lines such as tablets and smartphones. In this scenario, NovoTech is suffering from the error of ________.

Answer 1

The Novo Tech is suffering from the error of Over-positioning.

Step-by-step explanation:

Over-positioning is the one where the company face the marketing failure in a brand, product or service which is too special such that it appeals to the customers.

In this case, the company face the error of Over-positioning because the brand become particular to PC and the buyers believe strongly that the same brand cannot be for any other extension like for tablets and smartphones.