Question

Ad man Rosser Reeves believed that firms should develop a USP for each brand and stick to it. What does USP stand for?

a. unique selling product
b. unique services practice
c. unique sales pitch
d. unique selling proposition
e. universal strategic practice

Answer 1

Answer: d. unique selling proposition

Step-by-step explanation:

A unique selling proposition is a unique benefit exhibited by product or brand that makes it unique or different from other brands or products.