Question

A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice, a popular television reality show. In this example, the women hoping to work for Donald Trump served as primary membership groups.

True / False.

Answer 1

False

Step-by-step explanation:

A primary reference (not membership) group refers to a group where a direct personal relationship exists, for example your family can be a primary reference group. So a television or internet show cannot be a primary reference group since there is no personal relationship possible.