Question

When Hope Springs Water Co. was looking to complete the _________ phase of the new product development process, the company could have leveraged internal research, requested customer input, conducted a competitive analysis or sought collaboration with another organization.

Answer 1

Answer ldea generation

Step-by-step explanation:

The continuous generation of idea will make the firm relevant in the market, meets customers expectations which translates to higher demands and profitability . Ceteris paribus ( all things been equal)

.ly reason why goods are produce is because there will be demand for it, customer input will give more clarity of prospective demands.