Question

When the Coffee Collective purchases advertisements on the radio announcing its new patio and encouraging dog-loving coffee drinkers to come by the new patio soon, the Coffee Collective appears to be using which type of advertising? Multiple Choice

a. Indirect competitive
b. advertising Comparative
c. advertising Reminder advertising
d. Direct competitive advertising
e. Pioneering advertising

Answer 1

Answer: Pioneering advertising

Explanation: Pioneering advertising refers to the advertising of a product or service, the concept of which is fresh and none of such products had been to any market before. This kind of advertising is done for establishing a new market.

In the given case, the company wants to aware the dog lovers to know about the patio which is a new concept to the world.

Hence the correct option is E.