Question

Social media has evolved in such a way that users expect to use SM applications without paying for them. SM firms want to build a large network of users quickly. The dilemma then becomes how these firms monetize. The answer is __________________________.

Answer 1

The users of social media have become the product of social media.

Step-by-step explanation:

The largest source of revenue for social media is advertisement, they use the pay-per-click revenue model. Another source of revenue is by offering users a basic service for free but then charging money for a more complete and advanced premium service.