Question

David Zaltman, a senior market research analyst at Fisher & Paykel Appliances, is trying to estimate the relative importance of the various features offered by their line of compact dishwashers by potential consumers. He should be using which of the following market research techniques?

Answer 1

Answer: Conjoint analysis

Step-by-step explanation:

Conjoint analysis is referred to as or known as the survey oriented statistical technique that is used in the market research which helps in order to determine how an individual values different attributes and factors such as function, feature, benefits which tends to makes up the individuals commodity or service.