Question

Sanibel Autos Inc. merged with its competitor Vroom Autos Inc. This allowed Sanibel Autos to use its technological competencies along with Vroom Autos' marketing capabilities to capture a larger market share than what the two entities individually held. What type of integration does this scenario best illustrate?

Answer 1

Answer: Technological integration

Explanation: In simple words, technological integration refers to the situation when two different entities merged their operations with the objective of suing each others technologies.

Such kind of integrations is most common in heavy industrial sectors like automobile.

Hence from the above we can conclude that the correct answer is technological integration.