Question

When Hope Springs Water Co. was looking to complete the _________ phase of the new product development process, the company could have leveraged internal research, requested customer input, conducted a competitive analysis or sought collaboration with another organization. ( True / False)

Answer 1

Idea generation

Step-by-step explanation:

Based on the information provided within the question it seems that the phase that is being described is the Idea generation. This phase refers to the process creating new approaches for finding solutions to existing problems or creating new ideas/products. This phase requires a lot of research, input, and data analysis from many sources in order to generate the best ideas that will make the help the company succeed.