Question

Stouffer's offers gourmet entrees for one segment of the frozen dinner market and Lean Cuisine for another segment that wants both good taste and low calories. When Stouffer's chose to serve two well-defined market segments and develop distinct marketing mixes for each, it was implementing a(n) _____ strategy.

Answer 1

When Stouffer's chose to serve two well-defined market segments and develop distinct marketing mixes for each, it was implementing a(n) multisegment targeting strategy.

Step-by-step explanation:

When a company picks a target market, it has to establish a strategy to reach to them. A multisegment targeting strategy refers to providing different offers to each segment that the organization is targeting giving different benefits to each one. This strategy can help the company get customer loyalty because it is fulfilling the unique requirements of each group which makes it really difficult for competitors to get them.