Question

Altria Group, Inc., may feel that the importance of "fiscal discipline" in its stated mission mandates that it reduce its operations and concentrate upon making its existing U.S.-based Marlboro operations as efficient and profitable as possible. In short, Altria will be most concerned with maintaining its existing strategic position. This is an example of Miles’ and Snows’ _____ typology.

Answer 1

Defenders.

Step-by-step explanation:

Defenders is the competitive strategy in which a business concentrates on its existing products or services and attempts to protect (rather than expand) its market share by offering superior quality, low prices, and strong customer service.