Question

Rayna provides a significant amount of information to others across a wide array of products, including durables and nondurables, services, and store type. She can provide information on product quality, sales, usual prices, product availability, store personnel characteristics, and other features of relevance to consumers. Rayna is best described as a(n) _____.

A. opinion leaderB. market mavenC. shopping expertD. market leaderE. inuencer

Answer 1

B. market maven

Step-by-step explanation:

A market maven is a market participant that possess a lot of information about the market.

As a result, their opinions are trusted concerning market events.

Rayna is a market maven.

A market leader is a company or product that has the biggest market share in its industry.

An Opinion leader is an influential member of a community that gives opinions or advise to others.

An influencer is a person with the power to affect the purchasing decisions of others.