Question

Which of the following types of entry into a foreign market allows a firm to learn about the foreign market while limiting the firm's exposure to that market? A. Early entry B. Small-scale entry C. Large-scale entry D. Late entry

Answer 1

B. Small-scale entry.

Step-by-step explanation:

Small scale market entry can also make it difficult for the firm to increase market share, because of their lack of commitment to the market.