Benny's, a leading producer of ketchups and jams, experienced a rapid decline in sales in the early 1990s. To regain its market share, Benny's released new flavors like kiwi and litchi for jams and Italian Sundried Tomatoes and Mexican Hot Chilly for ketchups. Benny's aimed to regain its market share by ________ in this scenario.
a. modifying the sales strategy
b. modifying the pricing strategy
c. modifying the distribution channels
d. modifying the product features
e. modifying the promotional mix