Assume you are the new marketing vice president at the Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next fi ve years. Write a memo

Assume you are the new marketing vice president at the Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next fi ve years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specifi c about sources of secondary data and the best places and media for gathering primary data. Also, be specifi c about the best methods to use.

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Assume you are the new marketing vice president at the Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next …

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