Question

YOU Inc., a radio cassette manufacturer, sold its business due to poor market shares. According to the BCG Matrix, the firm sold its business because the business had become a _____ as seen in its poor prospects and performance.

Answer 1

As per BCG Matrix, the firm sold its business because the business become a dog as seen in its poor performance and prospect.

Step-by-step explanation:

A dog is one of the quadrants or the categories of the BCG Matrix that is developed or created by Boston Consulting Group in the 1970, for managing the different business units in a company.

Dog is a unit which has a market share that is small in the mature industry. In this situation, neither create strong cash flow nor require the investment. Therefore, due to poor performance and prospect, it is situation or condition of dog.