Question

Swan song is a spa that caters to the needs of small percentage of highly health conscious consumers. It offers state-of-the-art treatments in a luxurious setting

Customers willing to pay a premium bc for its products and services
A. Broad differentiation strategy
B. Focused on differentiation strategy
C. Product diversification strategy
D. Liquidation strategy

Answer 1

B. Focused on differentiation strategy

Step-by-step explanation:

In the differentiation focus strategy, the business target a small number of high-end clients. The business attempts to outperform its competitors by offering a perceived superior product or service. In adopting differentiation focus, the company aims to create strong brand loyalty from its customers.

As clients pay a premium amount, a business must ensure its stays ahead of the competition by offering unique products and exceptional customer service.