Question

Fortnum & Mason in London is a retail store committed to providing the best of traditional British meats and cooking. The store is lit by crystal chandeliers, and there are deep red carpets underfoot. The staff all wear tail-coats. Its ads want customers to associate the store with the royal treatment they will receive when they shop there. This development of a strong, memorable identity is an example of:

a. Image advertising
b. Positioningadvertising
c. Popularity
d. Slice-of-death advertising

Answer 1

A. Image advertising

Step-by-step explanation:

Image advertising is an attempt to create a favorable mental picture of a product or firm in mind of consumers. This image aims to associate the advertised product and/or firm with certain lifestyles or values.