Question

Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. Kim then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used ________ segmentation and then used ________ segmentation.

Answer 1

Geodemographic; Lifestyle.

Step-by-step explanation:

Geodemographics is the study of the population and its characteristics, divided according to regions on a geographical basis.

Lifestyle marketing is a process of establishing relationships between products offered in the market and targeted lifestyle groups.