Question

Proctor and Gamble (P&G) introduces a new advertising campaign in which they make many different commercials that each individually target a different market segment. Which type of strategy is P&G implementing?

Answer 1

The answer is: Multisegment Targeting

Step-by-step explanation:

Multisegment targeting refers to the marketing strategy of focusing or targeting their marketing efforts towards more than one market segment.

Since Proctor and Gamble sells products that are used by almost everyone in the country (e.g. diapers, razors, laundry products, toilette paper, shampoo, etc.), they have to target their marketing efforts on very many different segments. For example they might have different advertisements for Latino communities, rural towns, families with newborns or little children, elders, etc.