Question

The costs associated with reengineering machinery and its location within the factory to increase efficiency would be considered which element of the value​ chain? A. Marketing B. Research and development C. Design D. Customer service

Answer 1

The answer is: C) Design

Step-by-step explanation:

The Value Chain Theory was developed by Michael Porter (Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1998).

The design element is a support activity that falls under a major component of the value chain called Operations Activities.

The five main activities (or components) of the value chain are:

1. Inbound logistics
2. Operations activities include all the activities related to the conversion of raw material into finished products.
3. Outbound logistics
4. Marketing and sales
5. Services