Question

The ________ phase of the strategic marketing process usually results in a(n) ________ that sets the direction for the marketing activities of an organization. Multiple Choice evaluation; annual report evaluation; financial statement planning; competitor analysis planning; marketing plan implementation; target market

Answer 1

planning; marketing plan

Step-by-step explanation:

The planning phase is the second phase of any activity. It is basically made after analysis of all the problems and opportunities.

Planning phase basically aims at organizing the techniques for achieving the aims. This aims for planning phase to achieve the sales and set targets for gaining maximum performance in marketing. This sets all the strategies and policies for marketing.