Question

Mark always avoids high-end brands as he considers them too expensive. However, in one of his shopping trips, he notices that a luxury cologne was being sold at a considerably reduced price. He buys two of these colognes even though he had to pay slightly more than what he usually does. Which is most likely to have influenced Mark’s buying behavior?

Answer 1

a meaningful difference

Step-by-step explanation:

The significant difference in original perfume prices caused Mark's consumer behavior to be affected. This happens when the consumer sees the value added to a luxury product, but not consumed by the price, but finding a cheaper alternative than the usual price and higher than the price he usually pays, he nevertheless acquires by the added value with which you perceive the product.