Question

Which of the following provides an overview of the entire marketing plan so that readers can quickly identify the key issues and their roles in the planning and implementation process?

a. Marketing implementation
b. Performance evaluation
c. Environmental analysis
d. Executive summary
e. SWOT analysis

Answer 1

B. Executive Summary

Step-by-step explanation:

It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.