Question

One advantage of product innovation is that a firm can expand into different product categories. The point of the ______ strategy is that if some products in one category are competing poorly, others in another category could be doing very well.

Answer 1

risk diversification

One advantage of product innovation is that a firm can expand into different product categories. The point of the risk diversification strategy is that if some products in one category are competing poorly, others in another category could be doing very well.

Step-by-step explanation:

One of definition of "risk diversification" is expanding into different categories