Question

Large manufacturing companies like General Mills and Coca-Cola used to be ______________________, that is, they were responsible for managing the distribution channels for the products they sold. horizontal integrators opportunists channel captains distribution champions dual distributors

Answer 1

channel captains

Step-by-step explanation:

The answer is "channel captains".

Some large manufacturing companies like Coca Cola and General Mills are channel captains.

These companies are responsible own their own for managing the distribution channels for the products that they are selling. They are responsible for managing their product distributions and maintains their channel partnership.

Thus the answer is "channel captains".