Question

Subaru developed a new luxury car model, but, after performing some market tests, it realized that it was pricing its vehicles too high, even for the luxury market. Subaru had to make some changes in its marketing mix. Unfortunately, it made the mistake of launching its product right when a recession hit. As unemployment rose, sales of luxury products such as Subaru's new luxury vehicle tend to decrease. In this case, the pricing of its vehicle is a(n) _______ force for Subaru, while the economic downturn is a(n) _______ factor.

a. unpredictable; predictable.
b. stable; unstable.
c. predictable; unpredictable.
d. controllable; uncontrollable.
e. uncontrollable; controllable.

Answer 1

The answer is: D. controllable; uncontrollable

Step-by-step explanation:

The pricing of the car is under Subaru's control. They can decide what to charge for the car. The downturn in the economy was something not under their control so is therefore uncontrollable.