When Home Depot entered the Quebec market, two percent of the population were aware of the retail chain. To determine how effective its advertising was in the first 18 months of its presence in Quebec, the firm conducted awareness research for a second time. Prior to conducting the research, it was decided that if at least 50 percent of the population were aware of the Home Depot brand, it would continue its present advertising program. This is an example of a(n)
A. measure of success.
B. assumption.
C. barrier to entry.
D. constraint.
E. objective.