Question

A salesperson at a sporting goods store strikes up a conversation with a customer about the customer’s favorite sports teams. The salesperson establishes common interests with the customer and shares personal experiences. The salesperson’s conversation reflects an understanding of the human tendency to be persuaded by _________.

Answer 1

Liking

Step-by-step explanation:

Answer 2

Answer: PERSONAL COMMUNICATION

Explanation: In the given case, the salesman of the store is personally interacting with the customer for establishing a relationship.

The human behavior reacts positively when someone gives them importance and listens to them without any judgement. Similarly, in this case the salesman is trying to win the confidence of the customer by persuading him with personal attention.