Question

When Eurasia restaurant, serving Eurasian cuisine, first opened along Chicago’s Michigan Avenue, its novelty brought many diners. However, it turned off the important business lunch crowd, and sales went into decline. Before conducting any marketing research to explain the declining sales, management needs to?

Answer 1

Define the problem to be examined.

In order to respond to a problem, one should find out what the underlying problem is about an area of concern, a situation to be changed, a problem to be removed, or a disturbing topic which occurs in academic literature, in theory, or in practice which points to the need for deeper understanding and careful study.